The most important goal for Morning Glory Coffee is getting our coffees into the hands (and cups) of new consumers. Our experience over the last ten years has taught us that once a customer has tried our coffees, they come back for more. But before people purchase online, a relationship and trust must be built; only then can loyalty set in.
Social media and online networks have become a core part of maintaining and growing our coffee roasting business during the last six years. Platforms such as Linkedin, Facebook, Twitter have allowed us to build trust and loyalty, while consistently communicating and building relationships with current and potential customers.
As social media has evolved, algorithms have become more complicated and noise has increased. Reaching out and building relationships has become more challenging. We have to find new ways to bring the human aspect of social media back into the fold if we are truly going to gain new friends and customers.
We have always used social media to share our experience of creating products, operating a business in a rural community and, living on the edge of Yellowstone in West Yellowstone, Montana. Our coffees complete that experience. We have been fortunate to meet many of our friends and customers when they unplug from the internet and visit Yellowstone Country. Now we have an opportunity to reach out, visit and bring the conversation to a new audience.
As we move into the 2016, we will be utilizing a new social media platform to communicate. www.Blab.im is a place where anyone can join in on conversations, as well as create their own broadcasts. These broadcasts allow anyone to participate, from anywhere in the world. Watch for and join our Blab Broadcasts during 2016. We hope to meet you there. Great coffee stimulates great conversations!