Because It Matters to Us and Our Customers

The absence of action has more implications than presence of action~ Tim Minchin
 We believe in supporting and  creating solutions both big & small, for better products, better business, a better community and a better planet.
As a business owner it is simple for me. It does not matter if the climate changes that are occurring are man made or a natural cycle; they are happening. As a company, we could not in good conscience go out of our way to hold on to equipment and processes that are were inefficient and, that added to the problem at hand. We needed to make a change.
Cultural and scientific shifts take time and will only change in increments. It is not about being anti fossil fuels, it is about moving toward better technology regardless of what we are dependent on at the moment. I don’t see the same resistance when we compare the modern automobile to the horse and carriage, or the advances in computers, or phones. When things work better and are more efficient, the culture naturally gravitates toward them. Morning Glory Coffee & Tea, Inc. operates a hybrid vehicle, not because of ideology, but because it saves us money while supporting better and more efficient technology. We installed a low carbon footprint coffee roasting system not because it will save the planet on it’s own, but because it supports an American manufacturer that is dedicated to finding better, more efficient and cleaner ways to roast coffee ( http://www.usroastercorp.com/therevelation.html ).
Through our actions, we have lowered our need for natural gas, almost completely eliminated our emissions and lowered our carbon footprint for production by 95+%. We have saved money for our company while contributing less to the problems at hand, regardless of how they came to be. If our society, governments and businesses are interested in creating a better world to live in , it would be best that we forget ideology and support science based solutions. It will create more sustainable jobs in the long term and help us to address real environmental issues that will affect us all, whether we believe in them or not.