Freshness has always been of great importance at Morning Glory. How we package and ship our coffees after roasting is crucial to how it tastes when it reaches your cup.
Coffee is sensitive to oxygen, moisture, light and odor. Our specially produced bags insure protection from the elements, while a one-way degassing valve allows for the release of naturally occurring carbon dioxide. When you open your bag of Morning Glory, you are greeted with a fresh aroma and a quality cup each and every time.
After opening we recommend storing your coffee in an airtight, dry place. Do not place in the refrigerator or freezer, where your coffee will be affected by moisture and odors.
For many of us coffee is the wake up call or the conversation with dessert. In coffee houses and homes across the world coffee is presented in many forms to satisfy the thirsty connoisseur. Drip, pour over, press, espresso, latte, cappuccino, blended to name just a few. Coffee like no other beverage created, is prepared and enjoyed differently throughout the world.
It is Coffea Arabica that has been the spark that has changed and continues to change human kind. From its discovery and first cultivation in what today is Yemen, coffee has transformed life, culture, religion, trade, and business. Coffee is one of few products that truly brings us together on this little planet called Earth.
At Morning Glory Coffee & Tea, Inc.® we are very fortunate to share our coffees with visitors from around the world, who come to visit Yellowstone National Park and Montana. Because we service people from many cultures and backgrounds, we have to adapt to the many ways that coffee is prepared and served. We believe that whether you are entertaining at home, traveling or in your favorite coffee shop, the only wrong way to drink coffee is to not drink it at all. The rules are that there are no rules except to enjoy your coffee how you like it. Our goal at Morning Glory is to make sure your coffee is right for you.
The world of Specialty Coffee has grown enormously in the past twenty five years. Improvements in agriculture, roasting and packaging now allow an incredible variety of great origin coffees, blends and flavors to be available to the customer. With this in mind we as producers and consumers should share in the wonder that is coffee, by celebrating and better understanding its origins and preparations with very cup we drink.
Check out our coffees in our online catalog here>> www.morningglorycoffee.net
I spend a fair amount of time explaining where we live and, how isolated our little town of West Yellowstone, Montana is from the rest of the world. We spend our days roasting, shipping and serving coffees, two blocks from Yellowstone National Park. Once a week we regardless of weather (for the most part) we make the trip from West Yellowstone, to Big Sky and on to Bozeman to deliver our coffees and stock up on supplies for home and business. Ninety miles each way, this trip brings us through a portion of Yellowstone and is a weekly reminder of just how special it is to live and do business in Montana.
Thanks to Zeno Pontiggia for taking this footage. For us at Morning Glory, this is our weekly trip.
It was great to attend my first meeting with the Montana Ambassadors and the Montana Governor's Office of Economic Development at the Montana State Capitol ~ There are some great things happening, including the upcoming Innovate Montana Symposium!
More information at the link below.....
The world of Specialty Coffee has grown enormously in the past twenty five years. Improvements in agriculture, roasting and packaging now allow an incredible variety of great origin coffees, blends and flavors to be available to the customer.
For many of us coffee is the wake up call or the conversation with dessert. In coffee houses and homes across the United States coffee is presented in many forms to satisfy the thirsty connoisseur. Pour over, Drip, press, espresso, cafe' latte, cappuccino and blended, just to name a few. Coffee like no other beverage created, is prepared and enjoyed differently throughout the world. It is Coffea Arabica that has been the spark that has changed and continues to change human kind. From its discovery and first cultivation in what today is Yemen, coffee has transformed life, culture, religion, trade and business. In many ways, coffee is the one product that has the capacity to bridge differences and bring people of differing cultures, faiths and ideas together. At Morning Glory Coffee & Tea, Inc. we are very fortunate to share our coffees with visitors from around the world. We believe that whether you are entertaining at home, traveling or in your favorite coffee shop, the only wrong way to drink coffee is to not drink it at all. The rules are, that there are no rules, except to enjoy your coffee how you like it. With this in mind we should also share in the wonder that is coffee, by celebrating and better understanding its origins.
The current coffee market is filled with a confusing mix of labels and marketing schemes that tempt us to pay an extra premium for our daily brew. Specialty, gourmet, single origin, organic, shade friendly, fair-trade, the list seems to be endless. Because the history and consumption of coffee is different among cultures, there is no simple answer to the question; What is the best coffee. There is, however, one distinct difference between commercial coffee and coffees labeled “Specialty”. Commercial coffee is of lower quality on every level. The coffees that are used in the major grocery brands are primarily purchased on the coffee futures exchange in New York City and London. The coffee traded in New York is all arabica species and is referred to as C grade; the lowest certifiable grade in the industry. Coffee traded on the London market is robusta Species. robusta is the second most used species of coffee in the world. Found in the 1890’s in Central Africa, robusta is now a large part of commercial coffee production. robusta is easier to cultivate, is more resistant to insects and disease and has twice the caffeine of arabica coffees; robusta is also cheaper to purchase. During times of high prices for arabica species coffees, robusta use is increased, as a blender to lower the cost and increase the margins of commercial coffee products. Specialty coffee is more complicated. Specialty coffee roasters typically by higher grade coffees, paying a differential on the daily C market price. The differential may vary based on origin, quality and availability.
Higher prices and trendy terms do not denote high quality. With the rapid growth of the last twenty years, some roasters have chosen to focus on gimmicks to set themselves apart. Extravagant coffee shops and equipment along with an over analyzation of taste perception and brewing methods, threatens to marginalize growth of solid medium and high grade coffees. Producers must get sustainable prices for their entire crops not just the top grade, so they can continue to invest in improved methods of cultivation and production. Roasters must not lose focus on the bigger more complex reality of what makes quality achievable and sustainable. Having our pictures taken while visiting coffee origins, new brewing trends and latte' art are important in marketing, but we must not lose sight of where true quality comes from.
The truth is in the cup~
Thank you Montana Ambassadors for nominating me to be part of an organization that plays a crucial role in promoting business and economic development in Montana. The partnership of public and private is key to current and future sustainable success in our communities.
It has been said that Montana is a small town with very long streets. The Montana Ambassadors embody this idea by bringing ideas together from across the entire State, regardless of community size, location or particular industry.
The Town of West Yellowstone, because of it's geographic isolation from the rest of Montana, is a challenging place to live and do business.
One of my goals is to highlight it's importance as a major gateway to Montana and Yellowstone, as well as it's untapped potential for non tourist based business and craft manufacturing. ☺☕
Howzit! Remembering our time in Hawaii on a chilly Montana day.
When living/working at Kauai Coffee Company on the island of Kauai, the question was always, I wahi kope nau? Hawaiian for "Will you have some coffee?"
If the food and the coffee was made with Aloha, we like say 'Ono- Delicious! and “e ma‘ona ka ‘opu — may your stomach be satisfied,”
The language in Montana is different, but the sentiment is the same. Join us for a cup! www.morningglorycoffee.net
This is a great video trip starting from our little town of West Yellowstone, Montana, moving along the Firehole River to Old Faithful in Yellowstone National Park. This is our home....
Morning Glory Coffee & Tea, Inc. ~ Freshly roasted coffees from the edge of Yellowstone National Park.
Customers to our store in West Yellowstone, Montana often ask where our coffees and other products come from. Many are amazed that our raw ingredients and finished products come from long distances. The fact of the matter is that everything that we use in our business and daily lives originates from far away places, throughout the United States and, in the case of our coffees, remote regions throughout the world. The video above illustrates just how interdependent the world is on trade and transport of goods. Somewhere in this stream of green lines, taken from one week of transport in 2012, there is un-roasted coffee and other goods destined for Morning Glory Coffee, Yellowstone Park and Montana. The world is indeed a very small place.
VIdeo Published on Feb 24, 2016 A week of ship traffic on the seven seas, seen from space. Get a glimpse of the vibrant lanes of goods transport that link the continents.
The vessel movements were captured using newest terrestrial and space-borne AIS technology from FleetMon and its partner Luxspace. The records cover the world's merchant fleet with some 100.000s of cargo ships, tankers, ferries, cruise ships, yachts and tugs. FleetMon provides advanced fleet monitoring services, software APIs, reports and analyses of maritime traffic data. The inset shows live monitoring with the FleetMon Explorer software.
More information: https://www.fleetmon.com/services/sat...
During a recent conversation with an investment banker, I was confronted with a challenge. It went like this; "Chris I really like what you are doing with your business. I think you can really grow your company and I would like to help you, but the only way I am willing to do that is if you move your business to a more populated and appropriate location (over 100 miles away). I really do not understand why you would live where you do. There is no future there. I understand that you are a community guy, and you want to do the right thing, but you are in the wrong place. You can keep on doing what your doing, but you will get nowhere continuing to do business where you are." Keep in mind, I live and do business on the western entrance to Yellowstone National Park. My choice to live where I do has more to do with lifestyle than potential profits. My inspiration was to be able to make a living in a beautiful place, while producing something that made people happy. I was fortunate to work in the coffee industry for ten years from tree to cup before moving back to Montana. My choice of business was based on passion and experience and was not motivated by quick return.
Creating, sustaining and growing a small business in a rural community brings with it a special set of challenges. When a community is a dependent on seasonal tourism as the base of it's economy, it is even more challenging. The chances for success and growth are slim, under the best of circumstances. When you add small town politics, antiquated policies toward new business, massive swings in seasonal visitation and a remote location, the odds of survival are questionable at best. There have been many days over the last ten years of business that I have questioned whether I am in the right place. But it is my love for Montana, Yellowstone, and my belief that we need strong rural communities that tells me that I am exactly where I am supposed to be.
Our rural communities, especially those dependent upon travel and tourism are in need of an economic boost and innovative ideas to sustain and build on their seasonal economies. Efforts need to be made to soften the blow of off seasons. We need to support year round businesses that make products, that can take advantage of year round sales, via wholesale distribution and online opportunities. Businesses need to work more closely with each other, purchasing from and supporting each other with local dollars where they can.
Local governments need to step up and create incentives to attract new business while growing and maintaining existing business. These efforts need to be local in focus with long term goals and planning.
Small business, in a town like West Yellowstone, Montana, is a long term bet that banks will not fully embrace. Banks and investors are very keen on startups and small business at the moment, but the game they are playing is for short term gains. I have been told that rural business is too big of a risk and too slow of a return in the current economy. I would argue that to abandon investment in small towns is to lose sight of an important piece of the overall economic puzzle. Rural communities can and should be examples for innovative and efficient growth. Local government policy along with private investment, focused on long term outcomes can help create an environment for rural America to flourish. The need for communities outside of urban and suburban areas to provide manufactured products, high tech operations, and services for tourism and travel should not be underestimated. Rural communities can do these things just as well as larger communities. They can do it efficiently and in environmentally friendly and innovative ways. We are doing it with our company, but we need more businesses to see the advantage of working in our small community, if we are going to see growth of our local economy into the future.
Our business has survived and grown during ten years of a very seasonal economy, a government shutdown that closed Yellowstone, record raw coffee prices, a terrible recession, and a cancer diagnosis with multiple health issues for my wife and business partner. All of these things resulted in great achievements and huge challenges at the same time. Hopefully in the process, our little mom and pop business has contributed to making our small rural community on the edge of Yellowstone National Park a better place. Every day is still an inspiration to innovate, improve and grow our business. I would much rather contribute to a rural community, with all of it's challenges than to move and become another cog in the urban wheel. There are no achievements without challenges and I am proud to live and do business in rural America.