At Morning Glory Coffee & Tea, Inc. we operate in one of the most isolated rural communities in the United States. Just blocks from Yellowstone National Park, our town of 1,200 undergoes drastic shifts in park visitation throughout the year. Over 1.4 million visitors will pass through West Yellowstone, Montana this year, some stopping and others quickly moving on to see the sights of Yellowstone and beyond. Traditional business models do not apply here. When dependent on visitation, a business must strive to find new ways to connect with customers after they leave. At the same time, we have to nurture seasonal residents and return visitors to remember us and keep coming back. Before social media's rise it was more than challenging to communicate with customers once they left our store. It was almost impossible to track or contact those that consumed our coffees at area restaurants or bought our retail coffee off grocery shelves. Having moved to an isolated rural town, I had also lost contact with professionals within the coffee industry.
It is social media marketing that allows us to compete and grow regardless of our location.The importance of social media platforms such as Linkedin, Twitter,
Facebook and others to our business cannot be overstated. The use of these social marketing has allowed Morning Glory to communicate, educate, learn, sell and build our brand, in ways that were impossible less than ten years ago.
You can learn a little bit more about us from this recent article in the our local paper, The West Yellowstone News~ http://www.westyellowstonenews.com/news/article_eb2d3b8c-b31b-11e5-b1d5-7f6eb6f5d129.html